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Buick Cascada Part of Product Offensive Set Up By Amazing 2015
Dec 24, 2015 - 11:36 AM - by Escape Route

For the third consecutive year, Buick will finish with record breaking sales.
The brand reported that it's mid-December sales were above 1,170,115, which already puts the brand ahead of the year end tally of 2014. This record setting year is thanks to an incredibly good showing in China, and excellent CUV sales in the USA. Buick is projected to see it's sales reach 1.2 million vehicles by the end of the year.

Those sales have been accompanied by a number of awards. The GL8 and new Envision compact crossover ranked first and second, respectively, in the 2015 J.D Power China Initial Quality Study in the large SUV segment. The Envision was also named Motor Trend SUV of the year in China. In the US, Buick has topped the J.D. Power Customer Service Index rankings when compared to mass-market brands for the second year in a row.

Buick's success over the past few years has laid the groundwork for a long awaited major product offensive, something that has been yearned for since the 2009 bankruptcy of GM.
Vice president of Global Buick Duncan Aldred said:

"Buick’s momentum is undeniable as new customers worldwide discover Buick’s lineup of beautiful, approachable premium vehicles... We think 2016 will be another watershed year for the brand with the global launch of the new 2017 LaCrosse, the North American launch of the Envision, the U.S. launch of the Cascada, and the Chinese launch of a new Verano hatchback. Our products and our customer service have never been better."

2016 will see the Tri-shield brand release a number of new products, one of which is the US introduction of the 2016 Cascada, Buick's first convertible in 25 years. The Buick Cascada is joined by the all-new 2017 LaCrosse full-size sedan, which will be launched globally in the summer of 2016, the US launch of the China-produced Envision crossover, and the Chinese debut of the new Verano hatchback and Verano GS.

There are still other vehicles that are expected though there hasn't been oficial anouncements from Buick. These vehicles include the 2017 Buick Regal and the all-new 2017 Buick Verano.

This product offensive should result in a massive sales boost for the brand, and should also give the brand much more visibility with a brand-new and complete lineup for the first time in a very long time.
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Buick Cascada Production Begins in Gliwice, Poland
Dec 11, 2015 - 4:12 PM - by Esrever

The Buick Cascada is going to be put on sale in the US in early 2016, and in preparation for that release, the GM plant in Gliwice, Poland has begun production of the compact soft-top convertible. This is the first time that the Gliwice plant has produced a vehicle specifically for export to the US market.

The Gliwice plant also builds the Holden Astra and the Opel/Vauxhall Astra. The overwhelming success of the Astra K is a major part of the plant's growth. The plant opened in 2014 and produced 89,000 units that year. In 2015 that number increased to 160,000. The plant is expected to produce 200,000 units in 2016 which represents 90% of the plant's total capacity.

Dealers are hopeful that the Buick Cascada will be successful as they have already ordered 5,000 of the convertible model in anticipation of its release early next year, as was confirmed by Vice President of Buick-GMC Duncan Aldred at the LA Auto Show. Indeed, they have reason to believe the Cascada will be a success in the US as the model is the 2nd best seller in its segment in Europe.
Reply to This Post 6 Replies | 275 Views
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